Wednesday, June 7th, 2006
I was down and out, grovelling in the sands. Cursing my writer’s block which kept me from writing the post for today. My thought bubbles had all popped, my Kwic Tailes had turned on me, and my Humour didn’t humour me.
When things looked really bleak, when there was no tunnel and no light, only dark, I turned to my friends of the blogosphere to help me. Sure enough, one long time friend heeded my call.
Suman pointed me to Teeza.com. To use a copywriter’s cliche, Teeza.com is a search engine with a difference. Since I am unable to come up with anything remotely witty or profound to say, and since anything witty and profound is only superflous, I shall let the makers of Teeza describe their venture in their own words
Wisdom of many. Tezaa Project, a non-profit, online community that is driven by polls. Any member can create, modify and participate in a poll. It aggregates public perception and opinions allowing everyone to benefit from information sharing.
How can Tezaa benefit me?
Tezaa can help make better choices by knowing what your peers think.
So there you have it, from the horse’s mouth. (See, I told you I was blocked)
And, according to Suman, this is one of India’s first Web 2.0 sites. So YAY! for a noble idea. Ask Teeza anything, and you might find it. Unfortunately, even Teeza is unable to find God...
Go ahead, search, poll, participate. Teeza definitely is good.
Now, let’s see Teeza, do you have anything for a copywriter struggling for words?
Monday, June 5th, 2006
Couple of thought I’ve been chewing on for about a week now…
It’s better to own brands than products. A product story is not half as interesting as a brand story. Pepsi ought to know. Theirs is the better product. Coke is the better brand.
– Between words and pictures, (
not this one) – I prefer words. Obvious, you might say. But here’s the reason why. A word, any word, is open to many interpretations. It doesn’t impose upon the audience a specific interpretation like a picture does.
For instance – take something as simple as colours – say Green.
Green written on a piece of paper can be interpreted by many people as many things – trees by some, traffic lights by others, ivy and moss by even others and as a carpet by a few. The written/spoken word lends itself to be anything anybody wants. But a picture of green, any of the above green or other greens, immediately impose upon the viewer one person’s idea of green. A picture in that sense is limiting, it limits imagination. It limits choice. And that’s a bad thing to do.
Take the example further. Let’s take a specific example of green – Trees. The word tree on a piece of paper again can be many things for many people. For me, trees signify coconut palms. For some others, it could be the banyan. For a long-time friend, it’s a mango tree. But a picture of a tree immediately imposes the photographer’s interpretation on the viewer.
Thursday, April 6th, 2006
What makes something an illegal activity? Who decides that? What’s the standard of measure? What makes an activity, any activity acceptable or not? What, in short, causes all your illegal activities and corruption?
The Law. Banish the law, and lo, you have done away with everything illegal. Kill the rule, and there are no rule breakers. Destroy a standard of measure/acceptable code of conduct, and everybody is a gentleman.
Yeah, right. Easy said.
Sunday, March 26th, 2006
Been chewing on this for over a week now. Everybody talks of redistribution of wealth, redistribution of riches.
What, my question is, will it achieve? You make one set of people poorer and another set richer. And then you’ll have to start all over again. A vicious cycle if any.
So here’s a thought. Redistribute governance. – take away the power that one small set of people have to govern the larger set and distribute it to everybody. In essence, bring down the effing government. Capitalist Anarchy is the way ahead.
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