Obviously a rant! Go on, Ignore it.
So yesterday was the day of Independence. Hmmm. Holy Crap, it wasn’t even decent enough to fall on a weekday and give the rest of us, mortals, a day off.
Sheesh!
Pardon me, while I go off on a Nilu-like rant.
I hate it
I hate it when somebody says, as a qualifier when I say I am a copywriter “OH! Copywriter, you come up with catchy phrases is it?”
I hate it.
Copywriting is not about just catchy phrases. It is not about rhyming couplets. Wait a minute. It is not about couplets at all. Rhyming or otherwise.
It is, in the first place, not a phrase. Secondly, it is not catchy. Not always. Half my work is to write stupid boring straightforward lines. Stuff that dumb-witted bozos ought to be able to understand so thay can buy the damn product. If I were to get all creative and “catchy phrasey” about it, the stupid bozos who ask me the question would never be able to understand what on earth I am saying. And that is bad for business. (ed: It might not, actually. Things would be much better if stupid bozos didn’t do anything more than just inhabit the earth)
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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