How to become a copywriter -3
Generating strong, memorable, relevant brand-names that work across cultural differences.
| List 1 | List 2 | |
| 1) FedEx 2) DurEx 3) KleenEx 4) FarEx 5) ForEx 6) SEx | 1) Kwality 2) Kwicky 3) Kween 4) Kwilt 5) Kwueue 6) Kwote | |
| List 3 – Helpful suffix-i (Like cacti) | List 4 – Helpful prefix-i | |
| 1) Systems 2) Communications 3) Technologies 4) Team 5) Performas 6) Pvt. Ltd. 7) (India) Pvt. Ltd.  PLC9) CLC 10) International 11) Intercontinental 12) Intergalactical 13) Inc. 14) Ink. 15) Pink. 16) Telecom | 1) World of 2) Universal 3) Life 4) Aardvark 5) e 6) i 7) Ze Le9) Un 10) Der |
[Others in the series: 1, 2, 3, 4, 5]
| 
advertising | 
copywriting | 
branding | 
career | 
guidance |
How to become a copywriter -2
Brand building – the Tagline method. (She made me do it!)
01) Established (17/18/19)20
02) The original since (17/18/19)(01/02/....99)
03) Customer service our motto
04) Our mission, your vision
05) Trust. Value. Service.
06) Grow with us
07) You can bank upon us
08) We (read/eat/do/sleep/bank/travel/verb) with
09) Changing (the way/how you/how India)(your/our)(you/we) (lives/have sex/future/bank/study/invest/eat/sleep/travel/buy/trade/snort)
10) Creating (value/trust/babies/rabies)
11) Enabling (you/society/your family/us) (change/live/get laid/eat/sleep/create/value/growth)
12) In pursuit of (dreams/love/happiness/value/customers/death/the absurd)
13) Enduring (value/traditions/itch/pain/support/service)
14) Poised for (growth/jumping off the cliff)
15) Because (you/we/our Chairman’s dog’s fleas/India/stock market ratings) are important to us
16) What the (public/voice of the country/Chairman’s mistress/government judicial committee) demanded
[Others in the series: 1, 2, 3, 4, 5]
| advertising | copywriting | branding | career | guidance |
How to become a copywriter
Redefined!
Unplugged!!
Never before
We know (insert noun) better.
All New!
Presenting.
Introducing!
First time in (insert country/state/city/panchayat name)!
100% natural/artificial/naturally artificial ingredients.
Trusted by
Recommended by
Just for you
Hurry!
Inspired excellence
Excellence inspired
Trusted for over 2/5/10/20/50/100/300/1000 minutes/days/weeks/months/years
Be there
Come and get it
[Others in the series: 1, 2, 3, 4, 5]
| advertising | copywriting | branding | career | guidance |
Writing as a career.
A lot of people, and I mean in the 100s, ask me about (copy)writing as a career. Off the net, and on it. Here’s a little something for them all.
- Writing for advertising is a lot less about actual writing and a lot more about arguing on behalf of your client/product. While the base is writing (and thinking up what to write/show) it is not the end.
- You need to know (instinctively or otherwise) what the client wants to communicate, and find the easiest way to do it
- There are more dumb people on earth (including you and I) and these are the people who buy the blasted product/service which means you need to talk to them in a language they would understand. Language not necessarily the dialectic one.
- The only way you can find out if you are any good as a writer, is to actually try it. See if you can earn money with your writing. And not google adsense money. I mean offline, real-world money
which leads to
because
and
Not the regular SelAm post
An ad agency in Madras is looking for Account Executives, with roughly 2-3 years of relevant experience. If you are looking for a change, or know someone who is, do mail me at chandrachoodan@gmail.com
Uninteresting, moody, irrelevant post. Don’t!
Madras is witness to two types of Rainfall. One is the short, heavy burst. Raging, powerful, but brief. The whole spell lasts no longer than 30 minutes at the most. While brief, it is pungent. Raindrops slash you, piercing the thick hide of dust and grime that collects on you. To hit your very soul.
Then there is the nagging, slow, soft, but persistent rain. The kind that begins slow and hesitant. Like a young maiden. Gaining confidence in itself to grow up. But modest. The kind of rain that threatens to blow over the next minute. But hanging on. Like a loose tooth that doesn’t fall off. Always there, nagging at you.
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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