Selective Amnesia There was a point to this. But I forgot.

Radiant Gym

So, I work for an advertising agency. Which, among other things, does ads and posters for a gym. One poster I worked on, ironically, is about running/exercising to lose weight. The poster’s below.

The idea, as most ideas do, happened in a flash of lightning and a roll of thunder. The gates of the sky opened up and beautiful angels in revealing clothes gently floated down to earth and handed me the idea, gift-wrapped and flower-strewn. And then I spent two hours worrying that the idea was so simple, so obvious, SOMEONE MUST HAVE DONE IT ALREADY. Turns out, no one did. At least, I haven’t seen any ads or posters of TV commercials with this idea. So, YAY for me. And for the art-director who worked on it. And in true Oscar style, I’d like to thank my creative director, my agency, my family, my second-cousin-twice-removed, my imaginary friend’s imaginary dog. And all.