Maybe there are cliches. But it is not 100% stereotypical. Also, the ad was written by folks from Madras and among them I know are people who don’t like stereotyping the city. So.
I don’t like stereotyping. I hate it, in fact. But this ad isn’t quite like that. I would say that the title is too general. A day in a Certain Section of Chennai would have been better, but not quite catchy. And ad-makers definitely don’t wish their ads to be without catchy titles.
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
September 13th, 2008 - 09:31
“Good, but stereotypical”
This is what I thought of the ad when I saw it for the first time.
September 13th, 2008 - 10:06
Hahah!
Maybe there are cliches. But it is not 100% stereotypical. Also, the ad was written by folks from Madras and among them I know are people who don’t like stereotyping the city. So.
I loved the re-written song and the voice.
C
September 13th, 2008 - 13:54
At first, I was offended. Later the Ad grew on me.
September 14th, 2008 - 14:06
I don’t like stereotyping. I hate it, in fact. But this ad isn’t quite like that. I would say that the title is too general. A day in a Certain Section of Chennai would have been better, but not quite catchy. And ad-makers definitely don’t wish their ads to be without catchy titles.
September 14th, 2008 - 20:34
Super da Appu. Rewritten song with the naaku mooku song. Jimbly loved it. Chennaila idhuvum nadakum idhuku melaiyum nadakum…