The new Samsung TV commercial.
“The beauty of an original, is in the originality of its beauty. Full HD performance on the Samsung HD TV will leave you wondering, is it art or is it television”
Samsung/Cheil communication – smashing job of copywriting, I must say.
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June 28th, 2008 at 4:38 pm
I agree, it’s a nice ad, but don’t you agree that sometimes copy writers use splendid expressions, that one would normally fit a true emotion, to some material good to be sold ?
Whatever words you may attach to a TV, TV still keeps on being a TV, and I somehow feel a friction between some excellent ads (that try to create a mith out of a consumer good) and the consumer good.
I realize that your job is mainly to create a whole world of values around something that has to be sold, however don’t you feel that, at times, copywriters go beyond what could be perceived as a limit that should not be crossed ? I am for example thinking of a recent ad in Italy where the most important petrol company is trying to sell the concept that it is having a love relationship with nature… Now, I do understand that, given the world trends nowadays concenring global warming and all that serious staff, it makes sense to sell the concept that a specific petrol company is trying to have a less damaging impact to the environment. However, it remains a petrol company…. !!
food for thoughts