Chrysler Voyager - It’s mine
Tamil நக்கல் goes international.
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- Chandrachoodan Gopalakrishnan is a copywriter, a photographer, a goof ball and lives in Chennai.
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January 26th, 2008 at 3:05 pm
It is mokkai, not nakkal. Don’t mix the two
January 26th, 2008 at 3:05 pm
I mean, the ad is funny in a Mokkai kind of way, not a Nakkal kind of way…
January 26th, 2008 at 7:20 pm
Nice. But when I think of commercials for cars, just two ads stand out.
First one being the Tata Indica ad where that guy gets slapped every time he lies. Second one is the Tata Safari ad – Reclaim your life. Especially the background score. Awesome. It had a curiosity element to it. When the ad starts, you don’t know what they are talking about and it creates a little interest, especially when you see it for the first time. That violin piece in that ad was great. The ad almost hits an orgasmic peak at that time.
It might not be THE best ad there is, but I don’t know, it lingers in my memory all the time.
January 27th, 2008 at 1:38 am
என்ன கொடுமை, சிசி, இது!
January 27th, 2008 at 5:25 am
Hari: It still is Nakkal. The guy is Nakkal-vuttufying the two address-seekers. That may be mokkai for you. But it is still Nakkal.
Krishnan: My mail to you has the points I want to make, but the thing is – while the two ads you quote are very, very good (I personally like the Dicor campaign. Hits the spot every time) those are definitely not the best in the car-commercial world.
Navneeth: Uh?
January 27th, 2008 at 7:44 am
I have two questions for you.
1. Define Mokkai.
2. Define Nakkal.
My definition of mokkai: taking the mickey out of somebody in a good natured way.
My definition of nakkal: sarcasm, biting humour, making fun of something serious in a light-hearted way.
January 27th, 2008 at 9:59 am
Definitely, they are not the best ads. But from what I’ve seen so far, and believe me I’ve had very little exposure to good adverts, those two stand out from the rest.
BTW, I’ve seen a lot of ads from Coke and Pepsi where they take digs at each other, in a not-so-subtle way. I haven’t seen any of those ads in Indian Television. What is the reason for that?
One very good example being this.
http://www.youtube.com/watch?v=n4FqEM-luFI
January 27th, 2008 at 11:32 am
Hari:
Mokkai = blade. Nakkal = not blade, but cutting humour.
Krishnan:
Pepsi vs. Coke – A) In India, if I am not way off the mark – Pepsi and Coke are almost equal in terms of market share. Therefore, they don’t need to take pot shots at each other to grow/get more drinkers. That will come.
And B), they still do that. Except, It’s not Pepsi vs. Coke, but Pepsi vs. a Fanta or a Sprite and a 7up vs. Fanta or a Sprite and so on. The other brands make fun. FOr a long time, Mountain Dew and Sprite went head on at each other.
C
January 27th, 2008 at 12:06 pm
It’s only here that we can start a debate about Mokkai versus Nakkal.
Anyway, most ads are boring. Have you seen some of the north Indian ads shown on Star Cricket during the India-Australia games? Horrible…
January 30th, 2008 at 2:07 pm
Most of car ads are boring. Even the ads for bikes looks lame.
If you want to use physics in your ad, it better be like this on and not like the one newtons third law …
http://www.youtube.com/watch?v=VpEdNblcUcw
A creative ad for car. Simple and elegant.
http://www.youtube.com/watch?v=bjWuf_IpRDk
And finally a Brylcreem. (Can you beat this one?)
http://www.youtube.com/watch?v=LOYTQKoJ1N8