Selective Amnesia

Cookie cutter ideas in advertising

I am not sure if this is just a coincidence, or people are running out of ideas, but the style, the tone-of-voice and even the actual voice for Reliance mobile and Himalaya are very, very similar. I am also reminded of the old Hutch ads with Irr(r?)fan Khan in it, as well as the one for Parachute coconut oil, again with Irrfan. Too many, many similarities.