Selective Amnesia There was a point to this. But I forgot.

Sony Bravia, the third.

(High Res version on the official site – Bravia EU)

This one uses Play Doh and stop-motion, along with some generous sprinkling of NYC people, to deliver the message that Sony Bravia has ‘colour like no other’. As a single piece of communication this is a fantastic ad. I mean, imagine this playing on your TV, between all the “Hurry!”s and the “All new”s that we are bored of now.

But, this spot is the third installment in a series that began here.

and continued here

The first one, Balls, is so simple, yet so effective. Together with a soundtrack (Heartbeats by Jose Gonzales) that made me want to take up the acoustic guitar (among other things), it (the commercial) set so high a standard for a lot of us. (Well, yes, that’s a personal belief)

The second one, though it kinda lacked the spontaneity of the ‘Balls’, made it up on scale and fun. Therefore it was good.

This one, somehow, I got the feeling that the agency (Fallon, London - an agency I so want to work with) is trying a little too hard to top it. But then, I could be way off my mark and this is the best darn ad ever to come out of an advertising agency.

Update
Adrants informs me (not personally, no.) via the mailing list that this ad – the Play Doh rabbit on NYC streets – is a rip-off of a photo from a panorama. Flickr user Kozyndan writes that he/she had sent the production company, Passions, samples of their work a while back, and one of that has resulted in this new ad.

Judge for yourselves. The panorama. The ad – you’ve already seen it.

sony bravia | advertising | colour like no other