Selective Amnesia

Performed by trained experts. Do not try this at home!

So, today is advertising overload day. And therefore, this piece.
Many, many people have asked me how I write my ads. (This after they throw me the really standard question and the tired old cliched joke about copywriting). And I try to be sincere (as opposed to my now-usual snark) and answer questions as truthfully as I can manage. Meh. This is better.

For the first week and a half, I will work on my blog, read blogs, visually think about internet porn, play endless games of Snood, leave early, and go shoot some pool.

Two days before the presentation, the creative director will stroll into my office and ask, “Whatta you guys got?” I’ll say, with fake confidence, “A couple of good things brewing that ain’t ready to be looked at yet.” My response never varies by more than a word or two.

Only, I don’t play snood. I play Spider Solitaire. Trust me, and trust the Copyranter, it works like a fucking charm.

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