Selective Amnesia There was a point to this. But I forgot.

14Jun/070

South Indian cuisine.

Chappathis with Mulagai podi Brilliant.
Thayir sadam with Kissan Mixed Fruit Jam. Brilliant-er.

Filed under: Asides No Comments
13Jun/071

Bend over and please the game show host

I ROTFLd at this one.


http://view.break.com/309564 – Watch more free videos

[via smidgy]

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Filed under: Humour 1 Comment
12Jun/071

A survey about blog readers

Or, in other words, who the eff are you?

If you, my dear readers, have a few minutes to kill, and aren’t doing anything spectacularly important (well – reading Selective Amnesia IS spectacularly important…) , would you folks kindly click on the link below and answer a few dozen boringly simple questions? Just so I know the many kinds of freaks who read/not-read my blog.

Please take the SelAm Blog Reader Project survey.

Some questions (I took the survey myself) have absolutely no reference to India. But that’s okay. We can all pretend we are big-fat Americans for a few minutes a day, can’t we?

Now, I am not sure how answering this survey will help you. But it will help me. So, now, go on and click that link and answer the questions.

Thank you.

Filed under: This Blog 1 Comment
12Jun/072

Sachin Tendulkar, David Beckham, Adidas and Impossible is Nothing

What is it about sports brands that makes them come up with baselines that are both memorable, and empowering? And more importantly, why do we even give a fuck?

There’s Nike – who tell you to ‘Just do it’. Not a statement. Not an order. Not a request. Yet, you want to. And the brand hits that note in every commercial, every press ad, every in-store poster it put out for public consumption.

But, this post is not about Nike. It’s about Adidas.

In particular, about its new ‘Impossible is Nothing’ campaign, from an agency called 180 Amsterdam. A video first.

11Jun/070

Yes

Filed under: Asides No Comments
9Jun/072

Aishwarya Rai turns sexy vamp. Wears a naughty little black dress.

Well, it’s not really an impotent male’s fascination. It’s an astute prediction, based on my experience as a copywriter, and by keeping a very close watch on international marketing and advertising trends. Don’t believe me? Well, here’s an ad, for Lux’s Provocateur variant.

Now, who in India endorses Lux?
Shah Rukh Khan. Oh fuck! Damn! Can I take my prediction back?

[Lux Provocateur ad originally via Adrants]

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8Jun/072

Dear CNN IBN

I am aware that running a 24 hour news channel is difficult. I am sure your employees are all working hard at ensuring the highest standards of accuracy and reportage. Which ensures that your channel always brings to light news and information hitherto unknown to the populace. Obviously, if you say something, it must be true. No matter how ridiculous it might be, or how much it goes against known facts. Such as saying Chettinad is in Chennai.

Which is why, when others no doubt will criticise you and attempt to ‘correct’ this ‘glaring error’, you can always count on my support.

Truly,

Chandrachoodan Gopalakrishnan

[via Anand]

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