Selective Amnesia

Car brands that a wicked Tamil can think up

Being Tamil and a copywriter has some off-beat benefits. One of them is the ability to think up brand names for various products that are elaborate in-jokes. A subtle ‘take that, world’ gesture, if you will, that will have the Tamils rotf,l and the rest, well, the rest won’t know anything’s amiss.

Here, I present some of my better attempts.

a) The all new Dodge Jalra. It’s good for your ego.
b) Honda’s VRN daVan. Looks good. Feels good. Smells good.
c) Volkswagen Vettala. Set tongues moving.
d) Audi Paudi. Puts you in the groove.

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