How to become a copywriter -3
Generating strong, memorable, relevant brand-names that work across cultural differences.
| List 1 | List 2 | |
| 1) FedEx 2) DurEx 3) KleenEx 4) FarEx 5) ForEx 6) SEx | 1) Kwality 2) Kwicky 3) Kween 4) Kwilt 5) Kwueue 6) Kwote | |
| List 3 – Helpful suffix-i (Like cacti) | List 4 – Helpful prefix-i | |
| 1) Systems 2) Communications 3) Technologies 4) Team 5) Performas 6) Pvt. Ltd. 7) (India) Pvt. Ltd.  PLC9) CLC 10) International 11) Intercontinental 12) Intergalactical 13) Inc. 14) Ink. 15) Pink. 16) Telecom | 1) World of 2) Universal 3) Life 4) Aardvark 5) e 6) i 7) Ze Le9) Un 10) Der |
[Others in the series: 1, 2, 3, 4, 5]
| 
advertising | 
copywriting | 
branding | 
career | 
guidance |
Visual cliches
How the fuck did naked sadhus, men with long beards, half-naked children and trays of heaped-up colours come to represent India? How? Why? When? Who? I am guilty of doing it myself – photographing long bearded men, and children, but fuck!, I never did present them as representative of India.
The Pune drug/rave party bust
Dumb kids…ought to have gotten some nice, thick doors and stronger locks – ought to have kept the prying policemen out.
How to become a copywriter -2
Brand building – the Tagline method. (She made me do it!)
01) Established (17/18/19)20
02) The original since (17/18/19)(01/02/....99)
03) Customer service our motto
04) Our mission, your vision
05) Trust. Value. Service.
06) Grow with us
07) You can bank upon us
08) We (read/eat/do/sleep/bank/travel/verb) with
09) Changing (the way/how you/how India)(your/our)(you/we) (lives/have sex/future/bank/study/invest/eat/sleep/travel/buy/trade/snort)
10) Creating (value/trust/babies/rabies)
11) Enabling (you/society/your family/us) (change/live/get laid/eat/sleep/create/value/growth)
12) In pursuit of (dreams/love/happiness/value/customers/death/the absurd)
13) Enduring (value/traditions/itch/pain/support/service)
14) Poised for (growth/jumping off the cliff)
15) Because (you/we/our Chairman’s dog’s fleas/India/stock market ratings) are important to us
16) What the (public/voice of the country/Chairman’s mistress/government judicial committee) demanded
[Others in the series: 1, 2, 3, 4, 5]
| advertising | copywriting | branding | career | guidance |
On books
Hesse’s Siddhartha is so banal, I don’t understand the hype it got.
Nabokov’s Lolita. Classic (Yet to finish, though – got about 100 pages to go…)
Kafka’s Metamorphosis. Erm, so what? (A few more pages to go on this one too.)
Bill Bryson’s Notes from a Small Island. Is there a BB fan club?
Roald Dahl’s Collected stories. Can I kiss the guy? I mean, seriously.
P.G.Wodehouse’s Inimitable Jeeves, Jeeves and the Feudal Spirit, Pigs have wings, Lord Emsworth’s girl friend – Borrowing Cho’s words: PGW is as funny as those who intend to be otherwise.
—In the pipeline – Lolita
Collected stories of Kafka
Five Families (I’m looking forward to this one.)
SteppenWolf
The Myth of the Sisyphus
Mouniyin Kadhaigal (Tamil)
How to become a copywriter
Redefined!
Unplugged!!
Never before
We know (insert noun) better.
All New!
Presenting.
Introducing!
First time in (insert country/state/city/panchayat name)!
100% natural/artificial/naturally artificial ingredients.
Trusted by
Recommended by
Just for you
Hurry!
Inspired excellence
Excellence inspired
Trusted for over 2/5/10/20/50/100/300/1000 minutes/days/weeks/months/years
Be there
Come and get it
[Others in the series: 1, 2, 3, 4, 5]
| advertising | copywriting | branding | career | guidance |
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
Photos
Archives
Categories
Blogroll
Badges
RSS/XML-
This work is licensed under a Creative Commons Attribution-ShareAlike 2.5 License. -
