What’s happening to BSNL?
Their ads suddenly seem way, way better than they’ve ever been.
1) Preity Zinta
2) Much better production values
3) Not a word about ‘connecting’ ‘India’ ‘people’ ‘relationships’
4) No newborn babies and no dads 1000 miles apart.
I am awed. There is a future for advertising, after all.
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March 19th, 2007 at 7:03 pm
Anyplace online that I can see the ad? When it comes to BSNL ads, I’ll believe it when I see it
March 19th, 2007 at 8:04 pm
Deepak: BSNL on YouTube
March 19th, 2007 at 9:43 pm
Perhaps, portly Priety puffing past while wire-wranglers wistfully wheeze? Sod that ad mate; it sucks big time!
March 19th, 2007 at 11:10 pm
[...] So when Preity Zinta starts plugging for BSNL, you can understand my dilemma [video link here]. Clearly, one rule or the other will have to be violated to resolve this dilemma and preserve my sanity. And considering I am a diehard Airtel loyalist, it will have to be Rule 2. [...]
March 19th, 2007 at 11:37 pm
Anand: It sucks big time, no doubt at all. But, the earlier BSNL ads were veritable vacuum cleaners in comparison. Industrial vacuum cleaners, I might add.
March 20th, 2007 at 10:46 am
from the days when you had to wait for 5 years before u got a telephone connection… i think the country is progressing
March 20th, 2007 at 11:03 am
You think your ads are bad. You should take a look at some of the ads we’ve got in Singapore.
Bad bad bad. Then again, gotta give credit where it’s due. The situation’s changing, slowly, for the better, but damn! Some of the ads here make me want to pull my hair out.
April 29th, 2007 at 3:57 pm
[...] It’s very humbling, having to eat your own words, but that’s what I must to do now. I am sorry to say that things at BSNL have gone downhill since I last wrote about them. The latest commercials are as bad as they were, even worse. And Preity Zinta’s presence does nothing to it. Actually, she makes it even worse. [...]