19Mar/076
What’s happening to BSNL?
Their ads suddenly seem way, way better than they’ve ever been.
1) Preity Zinta
2) Much better production values
3) Not a word about ‘connecting’ ‘India’ ‘people’ ‘relationships’
4) No newborn babies and no dads 1000 miles apart.
I am awed. There is a future for advertising, after all.
| 
advertising | 
branding | 
BSNL |
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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March 19th, 2007 - 19:03
Anyplace online that I can see the ad? When it comes to BSNL ads, I’ll believe it when I see it
March 19th, 2007 - 20:04
Deepak: BSNL on YouTube
March 19th, 2007 - 21:43
Perhaps, portly Priety puffing past while wire-wranglers wistfully wheeze? Sod that ad mate; it sucks big time!
March 19th, 2007 - 23:37
Anand: It sucks big time, no doubt at all. But, the earlier BSNL ads were veritable vacuum cleaners in comparison. Industrial vacuum cleaners, I might add.
March 20th, 2007 - 10:46
from the days when you had to wait for 5 years before u got a telephone connection… i think the country is progressing
March 20th, 2007 - 11:03
You think your ads are bad. You should take a look at some of the ads we’ve got in Singapore.
Bad bad bad. Then again, gotta give credit where it’s due. The situation’s changing, slowly, for the better, but damn! Some of the ads here make me want to pull my hair out.