Selective Amnesia

How to become a copywriter -4

Speak like one! Conversational guidelines and helpful phrases for those in a hurry…

1) The client sucks…
2) Client servicing sucks…
3) (turning to art partner) Hey, I’ve got a brilliant idea – get me a nice visual…I’ll write a line for it
4) The client sucks…
5) Client servicing sucks…
6) (turning to art partner) Hey, here’s an idea – let’s go for coffee…
7) The client sucks…
Client servicing sucks…
9) (turning to client servicing guy) Is tomorrow spelt T.O.M.M.O.R.O.W or T.O.M.O.R.R.O.W
10) Client servicing sucks…
11) You know what, the client sucks…
12) (turning to art partner) I’m stuck? Do you have an idea?
13) The client sucks…
14) This agency sucks – for my talent, I ought to be in the UK or the US…
15) Client servicing sucks…hey, (to client servicing guy) buy me some coffee no?
16) Neil French is god machaan!
17) All right…time for lunch….anyway this agency sucks…
18) Machaan – timelines are too short da…(repeat 20 times a day, even if deadline is 10 days away)
19) The client sucks…
20) Client servicing sucks…
21) (turning to art partner) Dei…we need to give the brochure today man…they briefed us last month…
22) What do you mean you don’t know it was briefed…I told you na?
23) Oops, sorry, must have forgotten…anyway, they’ve fixed the meeting for today…let’s do something no?
24) WTF! We have to do it da…otherwise we’ll get fired.
25) Shit! Art guys suck…
26) The client sucks…
27) Fucking deadlines
28) I’m going to blog this.

[Others in the series: 1, 2, 3, 4, 5]

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