Selective Amnesia

How to become a copywriter -2

Brand building – the Tagline method. (She made me do it!)

01) Established (17/18/19)20
02) The original since (17/18/19)(01/02/....99)
03) Customer service our motto
04) Our mission, your vision
05) Trust. Value. Service.
06) Grow with us
07) You can bank upon us
08) We (read/eat/do/sleep/bank/travel/verb) with . What about you?
09) Changing (the way/how you/how India)(your/our)(you/we) (lives/have sex/future/bank/study/invest/eat/sleep/travel/buy/trade/snort)
10) Creating (value/trust/babies/rabies)
11) Enabling (you/society/your family/us) (change/live/get laid/eat/sleep/create/value/growth)
12) In pursuit of (dreams/love/happiness/value/customers/death/the absurd)
13) Enduring (value/traditions/itch/pain/support/service)
14) Poised for (growth/jumping off the cliff)
15) Because (you/we/our Chairman’s dog’s fleas/India/stock market ratings) are important to us
16) What the (public/voice of the country/Chairman’s mistress/government judicial committee) demanded

[Others in the series: 1, 2, 3, 4, 5]

Posted by Chandrachoodan Gopalakrishnan on March 7th, 2007 | Filed in Work |

4 Responses to “How to become a copywriter -2”

shoefiend Says:
March 7th, 2007 at 3:31 pm
Yay! Now if only I had those notebooks full of such lines. They made a great bonfire though! Loved no 15 and 16
கில்லி - Gilli » Crash Course in Copywriting Says:
March 8th, 2007 at 12:33 am
[...] பகுதி இரண்டு [...]
neha Says:
March 8th, 2007 at 8:03 pm
have been through at least 12/16 of these. on the rare occasions, when i’ve been slightly inspired i tried rising above the muck, but they dragged me right back in. now am just waiting to try out the four i missed out on …
Selective Amnesia » How to become a copywriter Says:
April 30th, 2007 at 8:14 pm
[...] [Others in the series: 1, 2, 3, 4, 5] [...]