Selective Amnesia

Writing as a career.

A lot of people, and I mean in the 100s, ask me about (copy)writing as a career. Off the net, and on it. Here’s a little something for them all.

• Writing for advertising is a lot less about actual writing and a lot more about arguing on behalf of your client/product. While the base is writing (and thinking up what to write/show) it is not the end.

which leads to


• You need to know (instinctively or otherwise) what the client wants to communicate, and find the easiest way to do it

because


• There are more dumb people on earth (including you and I) and these are the people who buy the blasted product/service which means you need to talk to them in a language they would understand. Language not necessarily the dialectic one.

and


• The only way you can find out if you are any good as a writer, is to actually try it. See if you can earn money with your writing. And not google adsense money. I mean offline, real-world money