Death
ஓரு நொடியே,
அதில்,
“அவன் யார்?” மரைந்தது,
“அவர் யார்?” தோன்றியது.
oru nodiye,
adhil
“avan yaar?” maraindhadhu
“avar yaar?” thondriyadhu
Running Blind, part 2
Do you remember? Suman and I would write a story, the two of us together. I wrote Part 1, and tagged him. He’s done Part 2. And really, I am surprised and delighted the story took on a whole new character. Now, it is Anand’s turn. All yours saare.
Writing as a career.
A lot of people, and I mean in the 100s, ask me about (copy)writing as a career. Off the net, and on it. Here’s a little something for them all.
- Writing for advertising is a lot less about actual writing and a lot more about arguing on behalf of your client/product. While the base is writing (and thinking up what to write/show) it is not the end.
- You need to know (instinctively or otherwise) what the client wants to communicate, and find the easiest way to do it
- There are more dumb people on earth (including you and I) and these are the people who buy the blasted product/service which means you need to talk to them in a language they would understand. Language not necessarily the dialectic one.
- The only way you can find out if you are any good as a writer, is to actually try it. See if you can earn money with your writing. And not google adsense money. I mean offline, real-world money
which leads to
because
and
Google Reader
A new look Google Reader brings it much closer to the Gmail interface. Me likey.
World domination by 3 foot Tamils
Apparently, the tams rule supreme in Viral Video town. That’s right folks. A few months back, we had Google Current telling us that a cousin of mine (from the Sankriti clan) was looking for some love on BharatMatrimony.com. We saw Prabhu Deva and Gayatri Jayaram doing the egyptian thingy, and we saw a lot many stuff. While some of you sat back and had a hearty laugh, I was busy taking notes. ‘Why?’ you might ask. Well, that little video (together with the statistic that 30% of searches for the word tamil came from New Jersey) told me that the Tams were going to take the world over.
How? By getting white skins and black skins and Yellow skins and Northie brown skins to roll on the floor, (and possibly crack their rib-cage) laughing at funny virals. Yes, dear slaves. Us tams know that the best way to world domination is to render you all defenceless by making you watch stupidly funny videos.
Here’s phase two of our, my, attack. Remember Athisaya Piravi? Remember Tavakkalai? (தவக்களை). Remember him doing Michael Jackson-ish routines? Well, that clip’s currently the 2nd most popular on Yahoo Current.
And if you thought I was only kidding about world domination, watch the end carefully. Notice Tavakkalai jumping on to one dude’s legs and slapping him crazy? Yes, that’s how we will achieve our goals.
[video link via Daniel Freed/Kingsley]
Vicarious Gluttony
Seeing as how I’ve lost the fight with the bulge, and since ‘when you can’t beat ‘em, get beaten by them in a wildly sexual fantasy’, I have decided I will offer faithful readers and expat Tamils a special service, for a fee.
Presenting Gluttony by Proxy.
I have no issues, currently, about overeating. So, if you have a fondness for a certain Madras special, for instance Molga Bajji, or Nei Podi dosai, and are unable to lay your hungry hands and eyes on it in your neck of the woods, drop a comment here or mail me at chandrachoodan@gmail.com.
I shall eat it on your behalf, and send the bill to you.
This way, you feed the worthy (a high Ideal, according to the Brahmans) and have the satisfaction of eating it yourself.
There is an Irony
The time is 3.09 AM. That’s 3 in the morning. I am writing a brochure which has the words “Work life balance” in it. Tell me I am not crazy to think of the thoughts I am currently thinking.
Meanwhile, here’s what the font of all knowledge says:
It is accomplished when an individual feels dually satisfied about their personal life and their paid occupation. It mutually benefits the individual, business and society when a person’s personal life is balanced with his or her own job.
Permit me a sarcastic laugh? No? Oh, well.
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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