The Chicken Rules blog
Not many of you know of the blog, do you now? Well, The Chicken Rules is my niche, work related blog. On this, I and a few of my friends will talk about advertising, marketing, brands and the like. I have great plans for the blog. Like I do for almost all blogs out there. But since I can play with only mine, (how pathetic is that?) I will have to, well, only play with mine.
So anyway, all this lengthy preamble is to let you know that the Chicken Rules blog has been updated, with a look at two recent campaigns and how they highlight the difference between Product Story and Brand story. Go over there and check it out.
P.S. Why ‘The Chicken Rules” is a question I have been asked before. Many times.
One of the reasons is that I wanted a quirky, unique and funny name that would be remembered by all.
Second, it is the old story of the Chicken vs Turtle.
The Turtle lays a 1000 eggs, but not many know. While the Chicken lays one and the world comes to know of it. The power of advertising.
(Yeah, I know. Bad scene. Well, what can you?)
Highly personal post – ignore.
Sunday ended the West Madras chapter of my life. I am now, having completed a full circle, back to where I spent the first few years of my life – Kelly’s, Kilpauk.
Ponniyin Selvan, an update
So, a while back, I wrote (in such gushingly naive language) of the Kalki epic Ponniyin Selvan
That post of mine, more than any other, is the most active and is still receives comments. Mainly from people desperate for English translations of the book, or PDFs. So, all you folks – go here
So, there.
So, listen.
I realise am a popular blogger and all, but am not doing much about it. My site traffic is measly, and fluctuates often. My technorati ranking is not going to win any prizes for me, nor will Alexa have sleepless nights over my stand in the internet.
It is time, therefore, to change it all. A man’s got to do what a man’s got to do. In this case, pimp his blog and get more eyeballs. And the quickest way to do that?
Why, ask you, dear readers, for tips and stuff.
So, talk.
Tell me how to build up my blog’s popularity, (and if any of you women read it, let’s not forget Nilu’s method) how do I get more readers and stuff, and above all, how do I get better content in here? Tell me.
The god of the underworld. Not.
Pluto, poor little (no pun intended) dude. On the one hand, he thinks, because he is the Greek god of the underworld, quite the devil. On the other, though, the planet named after him is, well, not a planet anymore.
In school, I had this little rhyme (well, what else will you call the bloody thing, then?) to help remember the order of the planets. Quite a cool one – it went thusly:
My Very Educated Mother Just Showed Us Nine Planets.
I wonder what the kids will sing, henceforth
My Very Educated Mother Just Showed Us Nakku, says Neha. LOL!
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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