Selective Amnesia

The Chicken Rules blog

Not many of you know of the blog, do you now? Well, The Chicken Rules is my niche, work related blog. On this, I and a few of my friends will talk about advertising, marketing, brands and the like. I have great plans for the blog. Like I do for almost all blogs out there. But since I can play with only mine, (how pathetic is that?) I will have to, well, only play with mine.
So anyway, all this lengthy preamble is to let you know that the Chicken Rules blog has been updated, with a look at two recent campaigns and how they highlight the difference between Product Story and Brand story. Go over there and check it out.

P.S. Why ‘The Chicken Rules” is a question I have been asked before. Many times.
One of the reasons is that I wanted a quirky, unique and funny name that would be remembered by all.
Second, it is the old story of the Chicken vs Turtle.
The Turtle lays a 1000 eggs, but not many know. While the Chicken lays one and the world comes to know of it. The power of advertising.
(Yeah, I know. Bad scene. Well, what can you?)