Selective Amnesia

The Chicken Rules - no more flu

If there are actually readers of mine who were readers of mine back in historical times (to wit – pre 2005), and if those readers of mine who were readers of mine pre 2005 have decentish memory, those readers of mine who were readers of mine pre 2005 with decentish memory would remember that I used to have a blog, a part of Selective Amnesia, called the Chicken Rules.

Now, even though the readers of mine who were readers of mine pre 2005 and have decentish memory, they might not remember what the Chicken Rules blog had. So here’s a little recap.

The Chicken Rules blog, easily accessed at www.selectiveamnesia.org/chickens is an advertising blog. In that, it hopes to limit posts to only those that deal somehow with advertising.
Now, why on earth would Chandrachoodan write about advertising? is a question all of you will ask. And justifiably so. The answer, dear readers past and present, is simple. I happen to work as a Copywriter (Motto: One clever line every day) in an ad agency (Motto: Prevent copywriters from coming up with clever lines everyday) that does advertising for clients (Motto: Don’t buy agency’s suggestions. Just blame them for everything that goes wrong) and releases it in newspapers (Motto: Nothing but the untruth, since 1850) and TV (Motto: We’re still working on a motto) in an attempt to con-vince consumers into buying products.

So, as I was saying, I had a blog, funnily titled Chicken Rules, which dealt with advertising.
Now, where is all this going? you might ask. And again, justifiably so. All this ramble is going towards one single point…

Welcome on board Murali Menon. Murali, or as friends call him – P.C. Muralidharan Menon, is a friend. More, he is an ex-boss. In my fledgling years of advertising, Murali, and ex-colleagues far too many to mention, helped me learn the craft that is Advertising.
So it was only natural that Murali accept my sincere requests (and the threat of total annihilation) to blog at Chicken Rules, on advertising. And he’s already doing a great job.
I am very glad to have him with me.

Also welcome on board, Arti Ganesh. Arti is also an ex-colleague. And she’s a friend. No correlation. She too has accepted my sincere requests and agreed to blog about advertising, specifically from an art-person’s point of view, on Chicken Rules. She will soon begin posting.

So go over to the Chicken Rules blog now, folks and readers of mine who were readers of mine pre 2005 with decentish memory, and welcome my two pals.