Form over function
Style should always override content. Style and form, the master. Content and function the slave.
I hate it
I hate it when somebody says, as a qualifier when I say I am a copywriter “OH! Copywriter, you come up with catchy phrases is it?”
I hate it.
Copywriting is not about just catchy phrases. It is not about rhyming couplets. Wait a minute. It is not about couplets at all. Rhyming or otherwise.
It is, in the first place, not a phrase. Secondly, it is not catchy. Not always. Half my work is to write stupid boring straightforward lines. Stuff that dumb-witted bozos ought to be able to understand so thay can buy the damn product. If I were to get all creative and “catchy phrasey” about it, the stupid bozos who ask me the question would never be able to understand what on earth I am saying. And that is bad for business. (ed: It might not, actually. Things would be much better if stupid bozos didn’t do anything more than just inhabit the earth)
Ambition #4
This place is now on my list of ambitions to work for.
Am a little jealous, a little afraid, more than a little fond, a little wary of the agency in question.
When will I get there?
Mobile phones go awry on Mount Road
Or rather, on the Flyover, and only phones that don’t have Airtel.
Bharti Telecom, India’s largest mobile and Telecom services provider, and which is now nothing more than an empty shell that outsources its services to others, has taken over the Anna Flyover, on Chennai’s arterial Mount Road(Anna Salai) and is emblazoning its name and brands on the walls.
I am sure, pretty soon, it will put up a huge tower right smack in the middle of the flyover, and charge other cell phone service providers rent to use the flyover.
Am on Hutch. Am afraid now to go to Mount Road.
Come and get it.
I have a few GMail Invites to spare. I tried being selective and sending invites only to people who I thought could make good use of it. (Kums, I forgot your email id. Mail me if you want one. I know you did.) But that only talked about 3 people.
And Gmail is getting very generous. Everyday, I get an extra invite to spare.
Dunno why. Mail, comment or do any damn thing to get your invite.
Writer’s Block
One would never have thought that this would happen to the one and only The Blog Magister.
That, coupled with some MT issues (you folks who have been trying to comment, sorry. Things would now be better) effectively meant that I had to go 2 whole days, I kid you not, without blogging a single post.
Sorry! With this, the chakravyuh is broken, and the Blog Magister is back doing his duty.
She’s Back
Alpha, the doyen of Humour Blogs, and the joker in the pack is back. After a self imposed, looooonnng break, Alpha is back at the old post, batting away to glory. Go say hi folks
About
Chandrachoodan Gopalakrishnan is a copywriter, photographer and goofball from Chennai. He is also an archaeologist, historian and a city lover. He is currently a documentary film-maker and desk-monkey for a film production house.
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