Selective Amnesia There was a point to this. But I forgot.

I hate it

I hate it when somebody says, as a qualifier when I say I am a copywriter “OH! Copywriter, you come up with catchy phrases is it?”

I hate it.
Copywriting is not about just catchy phrases. It is not about rhyming couplets. Wait a minute. It is not about couplets at all. Rhyming or otherwise.

It is, in the first place, not a phrase. Secondly, it is not catchy. Not always. Half my work is to write stupid boring straightforward lines. Stuff that dumb-witted bozos ought to be able to understand so thay can buy the damn product. If I were to get all creative and “catchy phrasey” about it, the stupid bozos who ask me the question would never be able to understand what on earth I am saying. And that is bad for business. (ed: It might not, actually. Things would be much better if stupid bozos didn’t do anything more than just inhabit the earth)